ESPN Goals, the app that allows football fans to see goal scored in the Premier League shortly after they are scored, is to be offered for download free of charge from the start of the 2011-12 season.
That then passes the onus onto the commercial team to sell enough advertising to make the app profitable, although there are obvious marketing benefits to ESPN in generating a larger audience through a free download model.
I think this offers advertisers a really engaging, premium environment in which to advertise.
Full article from Ronan Shields at NMA here:
http://www.nma.co.uk/espn-eyes-advertisers-for-premier-league-app/3029006.article
