Only just found Ashley Highfield’s excellent presentation on mobile from this year’s IAB Engage conference. Well worth a watch: Key take outs: More smartphone’s are sold currently than PC’s. 28% of all time spent on the internet is via a mobile device, but only 2-3% of advertising budgets are currently invested. UK has 45m mobileContinue reading “Ashley Highfield on mobile at this year’s IAB Engage conference.”
My argument would be that video is the most powerful creative format that you can employ, because it combines sight, sound and motion to most closely resemble the way people experience their everyday lives. The different emotions and personalities that can be achieved by using different music over the same pictures is marked, and itContinue reading “Video: The No.1 choice for brands wanting to tell consumers a story.”
Has some interesting new features, the best of which for me would be the single-motion panoramic camera, the quick response and data usage tracking. This Android phone operates on the new Ice Cream Sandwich OS:
CNet have put together this rather good video that charts the history of the iPhone (up to the iPhone 4) in memory of Steve Jobs
Love this ad! It tells a story, entertains you, makes you laugh and keeps you interested until the end which are signs of great advert for me. Enjoy!
There are two main types of mobile page impression in my book. Firstly, there are page impressions of your full site, that just happen to have been visited from a mobile device. (Mobile phone or tablet device). Secondly, there are page impressions of a mobile optimised site, from mobile devices. You could arguably segment further still, and sayContinue reading “Apple’s new iPhone 4S feature could hinder mobile content monetisation”
T-Mobile have done it again with another highly entertaining piece of branded video! I came across this within an expandable super-banner on the front page of YouTube.com. I launched, and wanted to share it with the world, which is where this campaign fell down a bit for me, because although it was in a YouTubeContinue reading “T-Mobile Parking Ticket”