T-Mobile have done it again with another highly entertaining piece of branded video!
I came across this within an expandable super-banner on the front page of YouTube.com. I launched, and wanted to share it with the world, which is where this campaign fell down a bit for me, because although it was in a YouTube player and on YouTube.com (albeit within an ad-unit) I couldn’t find a way to share it directly out of the advert.
I went to the trouble of searching for it afterwards because I work in online & mobile video, but how many sharing opportunities were lost from the casual viewer? I’d say a fair few, and it’s ironic really consider T-Mobile tell us that ‘Life’s for sharing’
Great video though, really enjoyed it!