Ashley Highfield on mobile at this year’s IAB Engage conference.

Only just found Ashley Highfield’s excellent presentation on mobile from this year’s IAB Engage conference. Well worth a watch:

Key take outs:

 More smartphone’s are sold currently than PC’s.

28% of all time spent on the internet is via a mobile device, but only 2-3% of advertising budgets are currently invested.

UK has 45m mobile phone users and 26m of those are using mobile media.

86% of people are doing something else while watching television.

William Hill’s fastest growing revenue stream is bet in-play. E.g. where somebody is watching a football match and betting on their mobile on the next goal scorer simultaneously.

10% of all searches on Bing are from mobile devices.

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