Only just found Ashley Highfield’s excellent presentation on mobile from this year’s IAB Engage conference. Well worth a watch:
Key take outs:
More smartphone’s are sold currently than PC’s.
28% of all time spent on the internet is via a mobile device, but only 2-3% of advertising budgets are currently invested.
UK has 45m mobile phone users and 26m of those are using mobile media.
86% of people are doing something else while watching television.
William Hill’s fastest growing revenue stream is bet in-play. E.g. where somebody is watching a football match and betting on their mobile on the next goal scorer simultaneously.
10% of all searches on Bing are from mobile devices.
