Just finished reading Velocity, a conversational-style book written by Ajaz Ahmed, co-founder of the digital agency AKQA and Stefan Olander, VP of Digital Sport for Nike.
There is a lot of common-sense thinking in this book, but I worry that common-sense is not currently common-practice because the media business is not set up to work to Velocity’s rules.
I don’t want to ruin the book for those who have yet to read it, but quotes from the book such as “The best advertising isn’t advertising” and “make meaningful connections” will give you an idea about what I am talking about.
The media business seems to me to be built to buy scale, and as efficiently and cheaply as possible. That is at loggerheads with Velocity for sure.
Good book though, I would recommend it.