Nationwide bring ‘The interface fundamentally determines the behavior’ to life with mobile app campaign.

Walking past a Nationwide┬á Building Society earlier this year I saw an advert for their mobile app. It promised that ‘our app makes impulse saving as easy as impulse spending’ and I immediately thought back to a wonderful TED talk given by Rory Sutherland of Ogilvy. It was in 2009, when Rory Sutherland gave aContinue reading “Nationwide bring ‘The interface fundamentally determines the behavior’ to life with mobile app campaign.”