Delighted to see that ITV picked up the Gran Prix at last nights Media Week Awards for their work with Project 84’s CALM, the Campaign Against Living Miserably.
The sight of 84 male statues on top of the ITV building was as brilliant as it was harrowing. What a fantastic way to highlight male suicide.
If you haven’t seen this work, you can see it here : http://www.projecteightyfour.com/
Congratulations to Simon Dalglish and the entire ITV team, and also Kudos to adam&eveDDB for their involvement in this memorable and moving work!
#ITV #Project84 #Calm #MediaWeekAwards