Can true consumer-first thinking happen when you work for an organisation that has a product to sell?

I am absolutely buzzing today, after enjoying such an inspirational, exciting meeting with my client, Will Yoxall. Will is a very talented hybrid app developer and the Managing Director of Untapped Solutions. I have worked with Will successfully in a previous life, and I’m thrilled to be working with him again. We are currently workingContinue reading “Can true consumer-first thinking happen when you work for an organisation that has a product to sell?”

Porn, kids, trojans and trust – an industry problem

The guys at Unruly held a fantastic event in London this week, titled Trust Talks. The event saw many senior leaders from the sell-side, buy-side, and everyone in-between come together to discuss issues of trust in our industry. It got me thinking about trust. Specifically about how gaining trust has helped me, and losing trustContinue reading “Porn, kids, trojans and trust – an industry problem”