Can true consumer-first thinking happen when you work for an organisation that has a product to sell?

I am absolutely buzzing today, after enjoying such an inspirational, exciting meeting with my client, Will Yoxall. Will is a very talented hybrid app developer and the Managing Director of Untapped Solutions. I have worked with Will successfully in a previous life, and I’m thrilled to be working with him again. We are currently workingContinue reading “Can true consumer-first thinking happen when you work for an organisation that has a product to sell?”

Porn, kids, trojans and trust – an industry problem

The guys at Unruly held a fantastic event in London this week, titled Trust Talks. The event saw many senior leaders from the sell-side, buy-side, and everyone in-between come together to discuss issues of trust in our industry. It got me thinking about trust. Specifically about how gaining trust has helped me, and losing trustContinue reading “Porn, kids, trojans and trust – an industry problem”

Dear Esso, a nice idea for a mobile app BUT we’re not allowed mobile phones on the forecourt!

I was daydreaming while filling up at Esso yesterday, when I noticed a couple of ads for their new mobile app which allows you to pay for your petrol using your mobile phone. The idea of being able to zap a QR code instead of queuing in the shop is appealing, and I am aContinue reading “Dear Esso, a nice idea for a mobile app BUT we’re not allowed mobile phones on the forecourt!”

Barclays empower their customers to temporarily freeze their debit card via mobile app

Have often wanted the ability to freeze my card temporarily, but my choice was always ‘cancel and order a new one, which will take 7-10 days’ or ‘don’t’. Well done to Barclays for releasing a service via their mobile app that adds real value to customers. No idea why this isn’t standard because it makesContinue reading “Barclays empower their customers to temporarily freeze their debit card via mobile app”

Separating media and creative was a “totally deranged and unnecessary decision” according to Rory Sutherland

Separating media and creative agencies was a ‘totally deranged and unnecessary decision’ says Rory Sutherland in the latest ‘Connected’ podcast by Mediacom. Rory Sutherland said that the decision to separate creative and media disciplines was a ‘totally deranged and unnecessary decision’. He went on to say that “You can’t separate out what you say, toContinue reading “Separating media and creative was a “totally deranged and unnecessary decision” according to Rory Sutherland”

Life on screen; Who will launch the first truly cross-screen digital platform for brands?

While writing this article, the news broke that Global have followed up their recent acquisitions of Primesight and Outdoor Plus with the acquisition of Exterion Media. I wonder if Global have ambitions to offer the first truly cross media platform for brands? The Global DAX network already reaches 160m people a month, across its networkContinue reading “Life on screen; Who will launch the first truly cross-screen digital platform for brands?”

ITV wins Media Week award for Project 84’s CALM, the Campaign Against Living Miserably

Delighted to see that ITV picked up the Gran Prix at last nights Media Week Awards for their work with Project 84’s CALM, the Campaign Against Living Miserably. The sight of 84 male statues on top of the ITV building was as brilliant as it was harrowing. What a fantastic way to highlight male suicide.Continue reading “ITV wins Media Week award for Project 84’s CALM, the Campaign Against Living Miserably”

Will automotive companies like BMW become the next advertising channel by combining voice and accurate location data?

30 years ago, it seems that our voices were used an awful lot more. To talk to each other, face-to-face mostly, and sometimes over our fixed-line telephones. Then the mobile telephone was invented, and people stopped talking. They started texting, messaging, liking and sharing on their telephone, but stopped actually talking. In recent times, Apple,Continue reading “Will automotive companies like BMW become the next advertising channel by combining voice and accurate location data?”

Nationwide bring ‘The interface fundamentally determines the behavior’ to life with mobile app campaign.

Walking past a Nationwide  Building Society earlier this year I saw an advert for their mobile app. It promised that ‘our app makes impulse saving as easy as impulse spending’ and I immediately thought back to a wonderful TED talk given by Rory Sutherland of Ogilvy. It was in 2009, when Rory Sutherland gave aContinue reading “Nationwide bring ‘The interface fundamentally determines the behavior’ to life with mobile app campaign.”

Programmatic is not the problem.

I doubt Google will be spending many of their advertising dollars with News International after todays front page headline in The Times that read ‘Big brands fund terror’. The article showed several examples of big brands ads appearing over the top of videos which promote hate speech, terrorist organisations and pornographic content on Google’s YouTubeContinue reading “Programmatic is not the problem.”