Where are all the five second video adverts?

Reach the right person, at the right time, with the right message and in the right environment. I don’t believe that the holy grail of marketing excellence has changed despite the stellar rise of digital media, but looking at the state of mobile video advertising I can’t help but be concerned that round pegs areContinue reading “Where are all the five second video adverts?”

Dave Trott’s new book Predatory Thinking. My thoughts so far…

Following on from my blog post titled Five second marketing; Ideas for a distracted world and Nicholas Carr; What the internet is doing to our brains I have found some wonderful writing that supports that view in both style and content. I am currently 20% through the book (according to my Kindle) and for once I actually wantedContinue reading “Dave Trott’s new book Predatory Thinking. My thoughts so far…”

Nicholas Carr on What the Internet is Doing to Our Brains

I came across this YouTube video by Nicholas Carr on What the Internet is Doing to Our Brains, and thought I’d give it a home on my blog. I am trying to read The Shallows; What the internet is doing to our brains by Nicholas Carr at the moment but as you might expect when you considerContinue reading “Nicholas Carr on What the Internet is Doing to Our Brains”

Five second marketing; ideas for a distracted world

In 2006, Lord Maurice Saatchi gave a speech at Cannes about “the death of modern advertising”, going on to explain that in the new digital world, brands needed to own a single word that epitomised their business to achieve cut through in a cluttered world. He called this concept One Word Equity. Back then, manyContinue reading “Five second marketing; ideas for a distracted world”

Mobile industry has to move beyond the click.

According to Google the average smartphone owner looks at their smartphone one hundred and fifty times a day, and more than half of the UK population now have a one which often stays with them day and night. The same study reveals that 84% of smartphone users notice mobile advertising, and 56% have performed aContinue reading “Mobile industry has to move beyond the click.”

Tip for anybody worried about their iPad 3 battery life

When I first got my iPad 3 (The new iPad) it had some charge in it out of the box, and I charged it from that point to 100% I used it a lot the next day, and the battery seemed to be draining far quicker than the iPad 2 ever did, and it wasContinue reading “Tip for anybody worried about their iPad 3 battery life”

Examples of ‘pay it forward’ in marketing

I read a lovely article yesterday by Nicola Clark at Marketing Magazine titled ‘Why Brands Should Pay it Forward’ which you can read by clicking on the link. You can follow Nicola on Twitter also @nickykc The article reminded me of two specific examples of ‘pay it forward’ type thinking that I wanted to share, and whileContinue reading “Examples of ‘pay it forward’ in marketing”

The Listserve.com – World peace, or toad in the hole?

The Listserve.com says that they are an email lottery, and if you sign up to receive just one email a day from another subscriber, then you are automatically entered into the draw to be the author of that email. Their tagline is “If you had the chance to speak to one million people, what wouldContinue reading “The Listserve.com – World peace, or toad in the hole?”