Facebook’s mobile ad proposition

In my spare time I am making a documentary, and I need to reach a very niche audience in order to complete my work. I need to reach people who support Liverpool FC and who were at the Hillsborough stadium in Sheffield, on April 15th 1989. There were only 24,000 Liverpool fans there that day,Continue reading “Facebook’s mobile ad proposition”

Ashley Highfield on mobile at this year’s IAB Engage conference.

Only just found Ashley Highfield’s excellent presentation on mobile from this year’s IAB Engage conference. Well worth a watch: Key take outs:  More smartphone’s are sold currently than PC’s. 28% of all time spent on the internet is via a mobile device, but only 2-3% of advertising budgets are currently invested. UK has 45m mobileContinue reading “Ashley Highfield on mobile at this year’s IAB Engage conference.”

Video: The No.1 choice for brands wanting to tell consumers a story.

My argument would be that video is the most powerful creative format that you can employ, because it combines sight, sound and motion to most closely resemble the way people experience their everyday lives. The different emotions and personalities that can be achieved by using different music over the same pictures is marked, and itContinue reading “Video: The No.1 choice for brands wanting to tell consumers a story.”