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Posted on November 17, 2018

Can true consumer-first thinking happen when you work for an organisation that has a product to sell?

I am absolutely buzzing today, after enjoying such an inspirational, exciting meeting with my client, Will Yoxall. Will is a very talented hybrid app developer and the Managing Director of…

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Posted on November 8, 2018

Porn, kids, trojans and trust – an industry problem

The guys at Unruly held a fantastic event in London this week, titled Trust Talks. The event saw many senior leaders from the sell-side, buy-side, and everyone in-between come together…

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Posted on October 31, 2018November 9, 2018

Dear Esso, a nice idea for a mobile app BUT we’re not allowed mobile phones on the forecourt!

I was daydreaming while filling up at Esso yesterday, when I noticed a couple of ads for their new mobile app which allows you to pay for your petrol using…

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Posted on October 27, 2018October 29, 2018

Barclays empower their customers to temporarily freeze their debit card via mobile app

Have often wanted the ability to freeze my card temporarily, but my choice was always ‘cancel and order a new one, which will take 7-10 days’ or ‘don’t’. Well done…

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Posted on October 18, 2018

Separating media and creative was a “totally deranged and unnecessary decision” according to Rory Sutherland

Separating media and creative agencies was a ‘totally deranged and unnecessary decision’ says Rory Sutherland in the latest ‘Connected’ podcast by Mediacom. Rory Sutherland said that the decision to separate…

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Posted on October 16, 2018November 2, 2018

Life on screen; Who will launch the first truly cross-screen digital platform for brands?

While writing this article, the news broke that Global have followed up their recent acquisitions of Primesight and Outdoor Plus with the acquisition of Exterion Media. I wonder if Global…

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Posted on October 12, 2018

ITV wins Media Week award for Project 84’s CALM, the Campaign Against Living Miserably

Delighted to see that ITV picked up the Gran Prix at last nights Media Week Awards for their work with Project 84’s CALM, the Campaign Against Living Miserably. The sight…

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Posted on October 11, 2018October 11, 2018

Will automotive companies like BMW become the next advertising channel by combining voice and accurate location data?

30 years ago, it seems that our voices were used an awful lot more. To talk to each other, face-to-face mostly, and sometimes over our fixed-line telephones. Then the mobile…

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Recent Posts

  • Can true consumer-first thinking happen when you work for an organisation that has a product to sell? November 17, 2018
  • Porn, kids, trojans and trust – an industry problem November 8, 2018
  • Dear Esso, a nice idea for a mobile app BUT we’re not allowed mobile phones on the forecourt! October 31, 2018
  • Barclays empower their customers to temporarily freeze their debit card via mobile app October 27, 2018
  • Separating media and creative was a “totally deranged and unnecessary decision” according to Rory Sutherland October 18, 2018

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