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Posted on August 4, 2017October 12, 2018

Nationwide bring ‘The interface fundamentally determines the behavior’ to life with mobile app campaign.

Walking past a Nationwide  Building Society earlier this year I saw an advert for their mobile app. It promised that ‘our app makes impulse saving as easy as impulse spending’…

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Posted on February 9, 2017February 9, 2017

Programmatic is not the problem.

I doubt Google will be spending many of their advertising dollars with News International after todays front page headline in The Times that read ‘Big brands fund terror’. The article…

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Posted on October 19, 2015October 20, 2015

Where are all the five second video adverts?

Reach the right person, at the right time, with the right message and in the right environment. I don’t believe that the holy grail of marketing excellence has changed despite…

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Posted on June 6, 2013June 6, 2013

Dave Trott’s new book Predatory Thinking. My thoughts so far…

Following on from my blog post titled Five second marketing; Ideas for a distracted world and Nicholas Carr; What the internet is doing to our brains I have found some wonderful…

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Posted on May 10, 2013

Nicholas Carr on What the Internet is Doing to Our Brains

I came across this YouTube video by Nicholas Carr on What the Internet is Doing to Our Brains, and thought I’d give it a home on my blog. I am trying to…

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Posted on April 5, 2013

Trevor Beattie announces the death of the 30 second TV commercial

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Posted on April 5, 2013April 6, 2013

Five second marketing; ideas for a distracted world

In 2006, Lord Maurice Saatchi gave a speech at Cannes about “the death of modern advertising”, going on to explain that in the new digital world, brands needed to own…

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Posted on January 30, 2013February 5, 2013

Mobile industry has to move beyond the click.

According to Google the average smartphone owner looks at their smartphone one hundred and fifty times a day, and more than half of the UK population now have a one…

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Recent Posts

  • Can true consumer-first thinking happen when you work for an organisation that has a product to sell? November 17, 2018
  • Porn, kids, trojans and trust – an industry problem November 8, 2018
  • Dear Esso, a nice idea for a mobile app BUT we’re not allowed mobile phones on the forecourt! October 31, 2018
  • Barclays empower their customers to temporarily freeze their debit card via mobile app October 27, 2018
  • Separating media and creative was a “totally deranged and unnecessary decision” according to Rory Sutherland October 18, 2018

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