Sales | Marketing | Advertising | Media
Walking past a Nationwide Building Society earlier this year I saw an advert for their mobile app. It promised that ‘our app makes impulse saving as easy as impulse spending’…
I doubt Google will be spending many of their advertising dollars with News International after todays front page headline in The Times that read ‘Big brands fund terror’. The article…
Reach the right person, at the right time, with the right message and in the right environment. I don’t believe that the holy grail of marketing excellence has changed despite…
Following on from my blog post titled Five second marketing; Ideas for a distracted world and Nicholas Carr; What the internet is doing to our brains I have found some wonderful…
I came across this YouTube video by Nicholas Carr on What the Internet is Doing to Our Brains, and thought I’d give it a home on my blog. I am trying to…
In 2006, Lord Maurice Saatchi gave a speech at Cannes about “the death of modern advertising”, going on to explain that in the new digital world, brands needed to own…
According to Google the average smartphone owner looks at their smartphone one hundred and fifty times a day, and more than half of the UK population now have a one…
