Mobile industry has to move beyond the click.

According to Google the average smartphone owner looks at their smartphone one hundred and fifty times a day, and more than half of the UK population now have a one which often stays with them day and night. The same study reveals that 84% of smartphone users notice mobile advertising, and 56% have performed aContinue reading “Mobile industry has to move beyond the click.”

Video: The No.1 choice for brands wanting to tell consumers a story.

My argument would be that video is the most powerful creative format that you can employ, because it combines sight, sound and motion to most closely resemble the way people experience their everyday lives. The different emotions and personalities that can be achieved by using different music over the same pictures is marked, and itContinue reading “Video: The No.1 choice for brands wanting to tell consumers a story.”