Ashley Highfield on mobile at this year’s IAB Engage conference.

Only just found Ashley Highfield’s excellent presentation on mobile from this year’s IAB Engage conference. Well worth a watch: Key take outs:  More smartphone’s are sold currently than PC’s. 28% of all time spent on the internet is via a mobile device, but only 2-3% of advertising budgets are currently invested. UK has 45m mobileContinue reading “Ashley Highfield on mobile at this year’s IAB Engage conference.”