Examples of ‘pay it forward’ in marketing

I read a lovely article yesterday by Nicola Clark at Marketing Magazine titled ‘Why Brands Should Pay it Forward’ which you can read by clicking on the link. You can follow Nicola on Twitter also @nickykc The article reminded me of two specific examples of ‘pay it forward’ type thinking that I wanted to share, and whileContinue reading “Examples of ‘pay it forward’ in marketing”