Five second marketing; ideas for a distracted world

In 2006, Lord Maurice Saatchi gave a speech at Cannes about “the death of modern advertising”, going on to explain that in the new digital world, brands needed to own a single word that epitomised their business to achieve cut through in a cluttered world. He called this concept One Word Equity. Back then, manyContinue reading “Five second marketing; ideas for a distracted world”

Examples of ‘pay it forward’ in marketing

I read a lovely article yesterday by Nicola Clark at Marketing Magazine titled¬†‘Why Brands Should Pay it Forward’¬†which you can read by clicking on the link. You can follow Nicola on Twitter also @nickykc The article reminded me of two specific examples of ‘pay it forward’ type thinking that I wanted to share, and whileContinue reading “Examples of ‘pay it forward’ in marketing”