Five second marketing; ideas for a distracted world

In 2006, Lord Maurice Saatchi gave a speech at Cannes about “the death of modern advertising”, going on to explain that in the new digital world, brands needed to own a single word that epitomised their business to achieve cut through in a cluttered world. He called this concept One Word Equity. Back then, manyContinue reading “Five second marketing; ideas for a distracted world”

Examples of ‘pay it forward’ in marketing

I read a lovely article yesterday by Nicola Clark at Marketing Magazine titled ‘Why Brands Should Pay it Forward’ which you can read by clicking on the link. You can follow Nicola on Twitter also @nickykc The article reminded me of two specific examples of ‘pay it forward’ type thinking that I wanted to share, and whileContinue reading “Examples of ‘pay it forward’ in marketing”