Video: The No.1 choice for brands wanting to tell consumers a story.

My argument would be that video is the most powerful creative format that you can employ, because it combines sight, sound and motion to most closely resemble the way people experience their everyday lives. The different emotions and personalities that can be achieved by using different music over the same pictures is marked, and itContinue reading “Video: The No.1 choice for brands wanting to tell consumers a story.”

Apple’s new iPhone 4S feature could hinder mobile content monetisation

There are two main types of mobile page impression in my book. Firstly, there are page impressions of your full site, that just happen to have been visited from a mobile device. (Mobile phone or tablet device). Secondly, there are page impressions of a mobile optimised site, from mobile devices. You could arguably segment further still, and sayContinue reading “Apple’s new iPhone 4S feature could hinder mobile content monetisation”