Five second marketing; ideas for a distracted world
In 2006, Lord Maurice Saatchi gave a speech at Cannes about “the death of modern advertising”, going on to explain that in the new digital world, brands needed to own…
Tag: mobile advertising
Mobile industry has to move beyond the click.
According to Google the average smartphone owner looks at their smartphone one hundred and fifty times a day, and more than half of the UK population now have a one…
Ashley Highfield on mobile at this year’s IAB Engage conference.
Only just found Ashley Highfield’s excellent presentation on mobile from this year’s IAB Engage conference. Well worth a watch: Key take outs: More smartphone’s are sold currently than PC’s. 28%…
Apple’s new iPhone 4S feature could hinder mobile content monetisation
There are two main types of mobile page impression in my book. Firstly, there are page impressions of your full site, that just happen to have been visited from a mobile…
The future of mobile communications is video
When the majority of the UK population had either a dial-up internet connection or a fairly crap broadband one, watching video online could be a frustrating experience. Then connection speeds…
iPhone 5 details to be revealed soon? Exciting!
We’ve all heard the rumours of what the iPhone 5 will offer, over and above its previous models. I am going to have a guess at the following: > Supercharged…
