Examples of ‘pay it forward’ in marketing

I read a lovely article yesterday by Nicola Clark at Marketing Magazine titled¬†‘Why Brands Should Pay it Forward’¬†which you can read by clicking on the link. You can follow Nicola on Twitter also @nickykc The article reminded me of two specific examples of ‘pay it forward’ type thinking that I wanted to share, and whileContinue reading “Examples of ‘pay it forward’ in marketing”