Five second marketing; ideas for a distracted world

In 2006, Lord Maurice Saatchi gave a speech at Cannes about “the death of modern advertising”, going on to explain that in the new digital world, brands needed to own a single word that epitomised their business to achieve cut through in a cluttered world. He called this concept One Word Equity. Back then, manyContinue reading “Five second marketing; ideas for a distracted world”